Thailand joins the ranks of countries prioritizing responsibility behind the wheel. The Test&Drive brand, known for manufacturing modern disposable breathalyzers, has launched an intensive promotional campaign in that market.
Products have already appeared in the popular 7-Eleven retail chain, and their promotion is supported by well-known influencers and online creators.
Responsibility first and foremost
The campaign aims to increase driver awareness regarding safety and a responsible approach to alcohol. Test&Drive disposable testers are a simple way for everyone to quickly check their sobriety before driving. As a result, the decision to get behind the wheel becomes conscious and safe — for both the driver and other road users.
7-Eleven – always close at hand
Thanks to the cooperation with the 7-Eleven chain, Test&Drive breathalyzers are now available at thousands of points of sale across the country. Convenient packaging and an affordable price make the product popular among both tourists and local residents.
Influencers promote responsibility
Popular Thai influencers have joined the campaign, showing on their social media channels how quickly and easily one can check their sobriety after a meeting or a party. Their authentic messaging and positive image help reach a younger audience, for whom road safety is becoming an increasingly important topic.
Influencers promote responsibility
For Test&Drive, expanding into the Thai market is the next step in building international brand awareness. The company consistently promotes the idea of “Drive Safe, Test First“—a message that is becoming a universal symbol of responsibility and care for life.